Impact through Storytelling

Business storytelling course for leaders and teams

Master the art of business storytelling to inspire, engage, and lead with impact. This short corporate storytelling workshop combines self-paced training with live expert facilitation to help you elevate your communication and leadership influence.
FORMAT
  • Self-paced learning
  • Live practice session
  • Habit-building mini missions
Participants
Up to 25
Time
4- 6 hours
Price
€2499 (Down to €100/user)

Leverage the Power of Storytelling in Business

Tony Hsieh, the legendary founder of Zappos (an online shoe retailer) which is famous for their obsessive customer service culture. This is the "pizza story" that Tony would frequently tell:

Randy stewart from Seattle, WA, USA, CC BY-SA 2.0 , via Wikimedia Commons 

One night after a long day of meetings, Tony Hsieh and his team were hanging out in a hotel in Santa Monica, California. A few people in the group were hungry , but the hotel kitchen had closed for the night. One friend, who was not part of the Zappos team, joked "hey, you keep talking about Zappos exceptional service. We should see if Zappos will send us a pizza."
Tony winked and said, "why don't you call Zappos customer service and find out?"

So the guy called Zappos' 24/7 customer service line, despite knowing that Zappos sold shoes, not food. The customer service representative answered the phone, and Tony's friend said (as Tony listened in), "I'm staying at a hotel in Santa Monica, and I really want to order a pizza. Can you help me?"
Instead of dismissing the request or saying it wasn't Zappos' business, the representative said, "I'm happy to help you with that." After putting the caller on hold for a few minutes, the Zappos representative came back with a list of local pizza places and said "would you like for me to have one of those deliver the pizza to your hotel?" within 30 minutes, the team was enjoying a freshly delivered pepperoni pizza.

Randy stewart from Seattle, WA, USA, CC BY-SA 2.0 , via Wikimedia Commons 

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What you will learn in this short course

Stories inspire people to take action. It's the secret sauce for leading with impact. Here's how storytelling skills can help you transform your workplace.

Communicate clearly and confidently

Ever struggle to get your ideas across? Storytelling helps you take complex concepts and turn them into something clear, relatable, and memorable—whether you're talking to your team or pitching to clients.

Connect emotionally with others

People remember stories, not just data or facts. When you tell a story, you create an emotional connection, which is key to engaging your team, customers, or stakeholders on a deeper level.

Strengthen your team’s collaboration

Stories bring people together. Sharingexperiences—both successes and failures—helps foster empathy and create a sense of shared purpose, which builds a stronger, more collaborative team culture.

Lead with influence

In business, influence is everything. Whether you’re in a meeting, a negotiation, or leading a project, storytelling gives you the edge to convince others, build trust, and rally support around your ideas.
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Who will benefit from this short course?

Leaders

who want to drive quick wins and inspire innovation through effective, team-based collaboration.

Managers

who aim to empower their teams, strengthen accountability, and embed new culture habits at scale.

HR professionals

who need practical tools to foster a responsive, engaged, and high-performing workplace culture.

Teams & Organizations

seeking to build agility, resilience, and adaptability in the face of change.

What to expect in this storytelling short course

Self-paced learning

Learn key storytelling frameworks like the Three-Act Structure and Hero's Journey at your own pace with interactive modules.

Useful tools and frameworks

Download workbook and Storytelling Canvas to help you apply your new skills and techniques at work.

Live practice session

Join a two-hour storytelling workshop to apply your skills and receive expert feedback.

Online community

Share your challenges and successes for input and learn from the experiences of others.

Mini Missions for habit building

Reinforce your learning through six weeks of five-minute daily storytelling challenges. These micro-assignments help you turn storytelling techniques into lasting leadership habits at work.

Meet your expert facilitator

Write your awesome label here.

David Hutchens

David Hutchens is an accomplished author and storytelling expert with nearly 30 years of experience helping leaders harness the power of narrative for engagement, alignment, and change. He has worked with top organizations like Google, NASA, and PayPal across the globe.

David is the author of nine books, including Story Dash, a practical guide for leaders to discover and activate their most impactful stories. He also designs and leads unique leadership experiences, such as The Apollo Leadership Experience at NASA. Recognized with multiple industry awards, David brings a wealth of expertise to teaching storytelling skills for leaders and teams.

Drive positive culture change with storytelling

Our Impact through Storytelling sprint equips you with practical techniques to address your most pressing challenges.

Whether you're looking to inspire your team, boost engagement, or align them with the latest industry trends, the skills you’ll learn in the Impact through Storytelling sprint can help you drive meaningful change.
Leverage stories to shape and reinforce company culture as you scale, ensuring consistent performance across teams.
Develop storytelling skills that communicate the value of innovation to facilitate the adoption of new technology.
Create stories that foster workplace well-being, vital for retaining skilled employees and promoting a vibrant, dynamic team.
Use storytelling to attract top talent by building a compelling narrative around your organization’s mission and values.

Why choose Impact through Storytelling?

Whether you’re looking to influence, connect, or drive change, this storytelling training for leaders makes storytelling your most powerful leadership tool.
Gain practical storytelling skills you can apply immediately to engage your team and improve communication.
Participate in a live session to practice storytelling skills and get feedback from expert facilitators and peers.
Complete mini missions to master storytelling techniques and inspire positive culture change at work.
We offer flexible plans for your need

Choose your plan

Free


€0/user



Experience CultureUp with our introductory content. No cost, no commitment
  • Module 1 and part of module 2 of all 7 sprints
  • 1 month access
  • Live practice session

Single Sprint

Best Value

Down to €100/user

€2,499

Start with the most urgent skill you need for your team
  • All modules of 1 sprint
  • Up to 25 users
  • 3 months access
  • 120 mins of live practice session

Bundle


Down to
€80/user

€5,999

Address the most critical skills and enjoy longer access with all content of our sprints
  • All modules of 3 sprints
  • Up to 25 users
  • 6 months access
  • 120 mins of live practice session
Please contact us if you want to unlock more discounts for a bundle of 5 or 7 sprints.

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Complete this sprint to earn the Impactful Storyteller badge

Keep learning to collect them all!

Frequently asked questions

What is CultureUp?

CultureUp addresses the No.1 reason strategy execution fails: workplace culture. By empowering middle managers and their teams with the necessary culture skills, CultureUp turns strategic priorities into daily action on a team basis. Visible wins can be seen in weeks, not years, as traditional culture transformation initiatives would need.

Do you offer any discounts?

We're committed to making your culture transformation journey both accessible and budget-friendly. Save by enrolling in multiple sprints through our discounted sprint bundles, or secure special team pricing for groups of five or more users. Contact us directly to discuss tailored team discounts or subscribe to our mailing list for exclusive offers and future savings opportunities.

What is a sprint? Is it the same as a course?

A sprint (or “learning sprint”) is what we call our individual culture skills training units or a short course.

Each sprint contains gamified self-paced learning materials, an interactive live group practice session, and six weeks of five-minute follow-up “mini-missions” to help ensure lasting behavioral change. 

CultureUp now offers 7 sprints with more to come. A sprint can be completed as a standalone course or as part of a curriculum or bundle. See the sprint catalog for more details.

Can anyone enroll in a CultureUp sprint?

CultureUp is a B2B product. Our learning sprints are built for teams, empowering middle managers and their teams to collaborate on building essential culture skills, drive measurable behavior change, and scale workplace transformation across organization.

How do I purchase a CultureUp sprint?

Securing your team's spots in our sprints is quick, secure, and flexible! We've partnered with Stripe to offer a seamless checkout experience, accepting all major credit cards and digital payment methods globally. No matter where your team is located, enjoy smooth, safe, and hassle-free payments powered by Stripe.

Do I earn a badge or certificate for completing the sprint?

You’ll earn a skill badge for each CultureUp sprint you complete. Collect them all!

Do you offer an enterprise solution?

We offer an enterprise bundle for teams of 50+ people for 7 sprints. Please contact us for a customized offer based on your organization's size and specific requirements.

How do I access the sprint?

Once you register, you can immediately unlock our free introductory content for 1 month in the self-paced learning of all the sprints. Or you gain access to the whole content once you enroll. Return anytime via your dashboard to continue building culture skills at your own pace.

How much time should I spend on the sprint per week?

Aside from the mini missions, that’s entirely up to you. The self-paced portion of the sprint can be completed in one session that should take 60-90 minutes. Or, you can complete the modules one at a time as your schedule allows. 

Once you’ve completed the self-paced learning portion, or you can schedule your expert-facilitated live practice session, which has a 120-minute duration.  (Pilot is 60 minutes)

After participating in the practice session, you’ll receive mini missions to complete to help make your new skills stick. This portion of the sprint will require five minutes of daily practice over six weeks.

Can I get extra 1:1 support or coaching?

At this time, CultureUp is focused on delivering effective, team-based learning sprints and practical resources designed to empower your managers and teams. CultureUp doesn't offer live 1:1 coaching right now. CultureUp helps you with daily tasks and personalized advice from an AI Coach. This helps you reinforce new behaviors and build lasting culture change—right in the flow of work, every day.

How much time do I have to complete the sprint?

Access durations vary by package, as detailed in our pricing.

How do I access the CultureUp community?

You can find the community in your CultureUp dashboard. Within the sprints, you’ll also find a clickable link whenever you’re prompted to complete a community activity.