Turn Strategy into Results with
Culture in Action
Empower middle managers and their teams with the necessary culture skills to turn strategy into daily actions in weeks
and scale organizational culture change enterprise-wide.
and scale organizational culture change enterprise-wide.
CultureUp
Addressing the #1 reason strategy execution fails
Workplace culture is the No.1 reason strategy execution fails. Leadership is aware, and employees want change. But they do not know how. Positioned between strategy and execution, middle managers are the key drivers of lasting change.
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Focus on culture change
For nearly two decades, May & Co. has been closing culture gaps in Fortune 500 companies and leading global public organizations. The digital academy CultureUp is purpose-built to ignite fast impact and scale culture change enterprise-wide.
Start with our first 7 learning sprints, each mastering a vital culture skill: habit formation, agile teamwork, storytelling for impact, persuasion, authentic leadership, purpose alignment, and emotional management. More sprints are on the way to keep your teams evolving.
Start with our first 7 learning sprints, each mastering a vital culture skill: habit formation, agile teamwork, storytelling for impact, persuasion, authentic leadership, purpose alignment, and emotional management. More sprints are on the way to keep your teams evolving.
CultureUp turns strategy into daily team actions in weeks
Execution-First
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Strategic priorities become daily, practical team actions -
Visible wins in weeks, not years
Middle-Out Approach
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Upskill middle managers to lead team-based behavioral change
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Reduce reliance on HR and bust leadership bottlenecks
Fast Habit-Forming
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Deliver structured micro challenges
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Reinforce new behaviors daily
Culture eats strategy for breakfast
… and then eats your valuation for lunch.
Our team-based Culture Sprints
60 - 90 mins
Self-paced learning
2 hours
Practice session
6 x 5mins
Follow up
What our customers say
It was a really great training, I understand everyday the impact of storytelling in our everyday job both in my internal and external interactions.
Fortune 50 Company
It was clearly one of the best programme I've attended.
Fortune 50 Company
I am not a fan of online training, but the specific sprint was well set up, and kept your interest throughout all the session.
Fortune 50 Company
Frequently asked questions
What is CultureUp?
CultureUp addresses the No.1 reason strategy execution fails: workplace culture. By empowering middle managers and their teams with the necessary culture skills, CultureUp turns strategic priorities into daily action on a team basis. Visible wins can be seen in weeks, not years, as traditional culture transformation initiatives would need.
Do you offer any discounts?
We're committed to making your culture transformation journey both accessible and budget-friendly. Save by enrolling in multiple sprints through our discounted sprint bundles, or secure special team pricing for groups of five or more users. Contact us directly to discuss tailored team discounts or subscribe to our mailing list for exclusive offers and future savings opportunities.
What is a sprint? Is it the same as a course?
A sprint (or “learning sprint”) is what we call our individual culture skills training units or a short course.
Each sprint contains gamified self-paced learning materials, an interactive live group practice session, and six weeks of five-minute follow-up “mini-missions” to help ensure lasting behavioral change.
CultureUp now offers 7 sprints with more to come. A sprint can be completed as a standalone course or as part of a curriculum or bundle. See the sprint catalog for more details.
Can anyone enroll in a CultureUp sprint?
CultureUp is a B2B product. Our learning sprints are built for teams, empowering middle managers and their teams to collaborate on building essential culture skills, drive measurable behavior change, and scale workplace transformation across the organization.
How do I purchase a CultureUp sprint?
Securing your team's spots in our sprints is quick, secure, and flexible! We've partnered with Stripe to offer a seamless checkout experience, accepting all major credit cards and digital payment methods globally.
No matter where your team is located, enjoy smooth, safe, and hassle-free payments powered by Stripe.
Do I earn a badge or certificate for completing the sprint?
You’ll earn a skill badge for each CultureUp sprint you complete. Collect them all!
Do you offer an enterprise solution?
We offer an enterprise bundle for teams of 50+ people for 7 sprints. Please contact us for a customized offer based on your organization's size and specific requirements.
How do I access the sprint?
Once you register, you can immediately unlock our free introductory content for 1 month in the self-paced learning of all the sprints. Or you gain access to the whole content once you enroll. Return anytime via your dashboard to continue building culture skills at your own pace.
How much time should I spend on the sprint per week?
Aside from the mini missions, that’s entirely up to you. The self-paced portion of the sprint can be completed in one session that should take 60-90 minutes. Or, you can complete the modules one at a time as your schedule allows.
Once you’ve completed the self-paced learning portion, you can schedule your expert-facilitated live practice session, which has a 120-minute duration. (Pilot is 60 minutes)
After participating in the practice session, you’ll receive mini missions to complete to help make your new skills stick. This portion of the sprint will require five minutes of daily practice over six weeks.
Can I get extra 1:1 support or coaching?
At this time, CultureUp is focused on delivering effective, team-based learning sprints and practical resources designed to empower your managers and teams. CultureUp doesn't offer live 1:1 coaching right now. CultureUp helps you with daily tasks and personalized advice from an AI Coach. This helps you reinforce new behaviors and build lasting culture change—right in the flow of work, every day.
How much time do I have to complete the sprint?
Access durations vary by package, as detailed in our pricing.
How do I access the CultureUp community?
You can find the community in your CultureUp dashboard. Within the sprints, you’ll also find a clickable link whenever you’re prompted to complete a community activity.
